LIRI ANDERSSON

Liri Andersson’s experience spreads across nations, industries, brands, business problems, and disciplines. Her contribution in the area of strategy, innovation, marketing and organisational management is a testament to the breadth of her experience, talent and energy.

Liri was born in Albania to Swiss and French parents, grew up in Sweden, studied in Ireland and Spain, before working in Belgium, the Netherlands, France, the US, and now the UK. With a ’round-the-world-ticket’ upbringing, four fluent languages under her belt, and an intuitive understanding of cultures and people, she was destined to work in international business.

Liri is experienced in a broad range of industries where her work has proven invaluable to the many global brands she has worked with over the past 20 years, including: Bacardi, General Mills, Nestlé, Danone, GSK, Cisco, Yahoo!, WPP, Ogilvy, and MediaCom. The positive impact she has on the brands she collaborates with shows an unparalleled understanding of a global and challenging business environment, the increasingly demanding needs and changing behaviours of customers, the mechanics of large and complex organisations, and the requirements for successful change management.

Liri’s 360° thinking and experience, in addition to her unique ability to merge solid strategic thinking with effective operational execution, means she brings an entirely innovative perspective and fresh solutions to the challenges she faces when charged to enable commercial and organisational success.

In 2009, Liri founded this fluid world, a boutique business and marketing consultancy, that enables global organisations to understand, navigate and commercially exploit a changing business and marketing environment. Since then, this fluid world has gained an impressive track record and has the good fortune of being the trusted advisor, at senior management and board level, of many global brands.

Liri holds an MBA specialising in Strategy and Management, and a BA in Marketing. She also spent time researching disruptive technologies at INSEAD, and is a guest lecturer, among other academic institutions, at INSEAD’S prestigious executive business programme.